Coinbust

Creating a narrative

Is it me, or is Brian Armstrong beginning to look more and more like Lex Luthor, and his enemy, Superman, is the banks?

The kryptonite of the banks, he believes, is fractional banking.

But it is he who is the enemy of what has made the US great and avoided the tyranny of Europe

Deflation and the concept of sound money. We need more than one universal currency.

One currency leads to one language, one government, and one set of principles that may not be adaptable to everyone.

(see below)

Today, after the close, Coinbase announced that Brian Armstrong, after breaking out in song, had negative news to share.

According to Robert McKee’s model in Story, the addition of a CEO’s image to a headline about a “crypto meltdown” transforms a dry financial report into a Story Event centered on a willful protagonist.

Until recently, I was not sure who would really recognize him, but he has gotten out in front of the company that HE leads.

Here is what the image adds to the headline per the book’s principles with Notebook LM help on helping me with frame of reference:

1. Humanizing the Value Reversal

The sources define a Story Event as a meaningful change in a character’s life situation expressed through a Value.

• The Value: The headline reports a shift from “positive” (financial revenue/success) to “negative” (22% drop/loss).

• The Image’s Role: By including the CEO’s face, the media moves the story from the abstract “U.S. crypto exchange” to a specific human experience. It forces the audience to see the “value-charged condition” of a single individual’s life, which is “radically upset” by the meltdown.

2. Stripping the “Mask of Characterization.”

McKee distinguishes between “characterization” (all observable qualities like a CEO’s title, wealth, and suit) and “true character”.

• The Mask: The image of the CEO represents his “mask of characterization”—the public persona of a successful innovator.

• The Revelation: The “meltdown” and “loss” provide the pressure necessary to reveal his True Character.

The image adds a layer of anticipation: the audience looks at his face to see how he will act under this pressure, the only way his essential nature is revealed.

We really don’t know where Coinbase and ceo’s motivation and profit potential will lay but his character in “theory” is being played out over social media from his stock sales to his tiff with JP Morgan and Scott Bessent

4. Invoking Empathy for the Protagonist

The sources state that for an audience to be involved, they must empathize with a protagonist, even if they don’t like them.

• The Image’s Role: A human face invites the reader to “vicariously root for our own desires” in someone else’s life.

The image turns the “crypto meltdown” into a “Quest” where the CEO must now fight to “restore the balance of life”.

Especially as Coinbase had problems with withdrawals today

So we have now Brian Armstrong spearheading a “new” leadership role in advancing a new way of conducting business and defining what a currency is.

I feel that is not how democracy or the US advanced to where it is today.

Besides currency another tripe on the US is its governance.

It is not sound. It is not stable.

We are not ruled by anyone but a higher power, even though at the moment many want to argue with that.

So even if you use the word karma in the heat of battle, no one is paying attention.

The current generation is looking at models that guarantee peace, stability, guarantees into the US lexicon.

At whose expense?

Do they realize when you put the rule of LAW over the yoke of freedom, what will occur?

The ancient Kingdom of Israel wasn’t ruled by kings but by judges until the people wanted a king.

“appoint for us, then, a king to govern us, like other nations.”

This request displeases Samuel (1 Sam. 8:4-6). Samuel warns the people that kings lay heavy burdens on a nation.

These will be the ways of the king who will reign over you: he will take your sons and appoint them to his chariots and to be his horsemen to run before his chariots; and he will appoint for himself commanders of thousands and commanders of fifties, and some to plow his ground and to reap his harvest, and make his implements of war and the equipment of his chariots. He will take your daughters to be perfumers and cooks and bakers. He will take the best of your fields and vineyards and olive orchards and give them to his courtiers. (1 Sam. 8:10-17)

In fact, the kings would be so rapacious that the people would eventually cry out to God to save them from them.

If we have learned anything, it is not to put our faith in men, and especially those who are “icons” as deemed by the media.

Something doesn’t seem off with Coinbase, but I may not be looking at it correctly, so let’s pull up a chart and start narrating Coinbase’s price action with the expectation that we will find a point in time to enter a trade.

I notated areas that I think are important. You can do the work yourself.

If you are pressed for time (it took me 20 minutes), then become a member.