Pets.com

You can learn from failure

While I was skimming a book on management as told by Skeletor, I saw this:

I flippantly said “Rather, the pet companies”

With so many sectors moving like a freight train, the pet business isn’t appealing and the most famous 2000 bubble disaster was Pets.com. It was a stock darling penny stock that was a candle in the wind.

The year 2000 IPO was at $11, and crashed to 22 cents at the end of the year.

But everywhere I go, I literally see the same … trend.

Everyone has a pet.

From my few minutes of browsing, the data looks good:

And the demographics are well balanced

There is even a great TV comedy that covers the love of a pets. I saw the first episode and laughed a lot. Recommend.

Have a look at ETF it seems there is demand

Some components to consider:

Chewy

Trupanion

Petco

Freshpet

The dot-com bubble killed Pets.com. It didn’t kill America’s love affair with pets. That’s the difference between a bad stock and a durable trend.

If you want alerts when companies riding durable trends begin to move, subscribe below. That’s exactly what my alert system is built to find.

In the meantime, enjoy your summer. If you’re headed out for a walk, chances are you’ll have a four-legged companion by your side.

Have a pet?

Share a photo in the comments. I’d love to meet them.

Eric